Managing ads across Facebook, Google, and TikTok can be overwhelming for businesses of all sizes. Whether you’re a solopreneur, marketer, or agency owner, juggling multiple ad platforms comes with unique challenges. If you’ve been searching for the top tools to manage Facebook, Google, and TikTok ads, you’re in the right place.
In this article, I’ll share real-life experiences and pain points, explain the buyer’s search intent, and introduce you to Pulsar — a powerful AI-driven ad management tool designed to simplify and optimize your multi-platform campaigns. You can also check out the full review of Pulsar here.
Why Managing Ads Across Multiple Platforms Is So Challenging
When I first started managing campaigns for clients across Facebook, Google, and TikTok, the process was exhausting. Each platform has its own interface, ad rules, creative specs, and metrics. Switching between dashboards and trying to align targeting strategies became a full-time job.
Common pain points include:
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Platform complexity: Facebook Ads Manager, Google Ads, and TikTok Ads Manager all have different UI and features.
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Time-consuming manual work: Managing bids, budgets, creatives, and placements on each platform takes hours daily.
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Disjointed analytics: It’s hard to compare performance or attribution across different platforms.
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Inefficient spend: Without centralized control, budgets can overlap or be wasted.
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Lack of expertise: Many small business owners or solopreneurs don’t have the technical know-how to optimize campaigns effectively.
These issues lead many advertisers to seek the top tools to manage Facebook, Google, and TikTok ads efficiently, looking for automation, centralization, and smarter optimization.
My Journey from Manual Campaign Management to AI-Powered Automation
In 2022, I was managing over $150K monthly ad spend split across Facebook, Google, and TikTok for several clients. Despite having a small team, the manual work involved in daily optimizations was intense and error-prone. We were spending more time chasing data than actually making strategic decisions.
That’s when I discovered Pulsar, also known as AdvertMate — an AI-powered multi-platform ad management tool that completely transformed our workflow.
Pulsar integrates Facebook, Google, and TikTok ad management into one platform, using AI to automate creative generation, bid adjustments, and performance optimization in real-time. The tool’s user-friendly dashboard gave us clarity and control over campaigns like never before.
The results were undeniable: higher ROI, less time spent on routine tasks, and campaigns that scaled faster. You can read the detailed review and see the results here: AdvertMate Review 2025.
The Top Tools to Manage Facebook, Google, and TikTok Ads in 2025
After testing dozens of solutions, here are the top tools I recommend to anyone looking to manage ads across these three major platforms:
1. Pulsar (AdvertMate) – Best All-In-One AI-Powered Tool
Pulsar offers a unified dashboard to create, manage, and optimize ads on Facebook, Google, and TikTok. It leverages AI to handle ad copy generation, bid management, and real-time optimization. Whether you’re a beginner or advanced marketer, Pulsar scales with your needs and simplifies complex workflows.
Key features:
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Cross-platform ad management
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Automated creative and copywriting assistance
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AI-driven budget allocation and bid adjustments
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Easy-to-understand analytics
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Affordable pricing tailored to solopreneurs and small businesses
2. Hyros – Best for Advanced Attribution Tracking
Hyros excels in cross-platform tracking and attribution, helping marketers understand which ads drive real sales and leads. It integrates well with Facebook and Google and provides deep insights to optimize ROAS.
3. AdEspresso – Ideal for Facebook & Instagram Beginners
Owned by Hootsuite, AdEspresso simplifies Facebook and Instagram ad creation with visual A/B testing and campaign management. While it lacks strong Google and TikTok support, it’s beginner-friendly for Facebook-centric campaigns.
4. Revealbot – Best for Rules-Based Automation
Revealbot offers powerful automation for campaign rules, bulk editing, and budget adjustments. It supports Facebook, Google, and TikTok ads, making it ideal for teams managing large budgets with complex rules.
5. Madgicx – AI-Powered Facebook/Instagram Focused Tool
Madgicx combines AI-powered automation with creative insights and analytics, focusing primarily on Facebook and Instagram. It’s feature-rich but pricier than other options.
Real-World Results: How Pulsar Transformed Our Ad Campaigns
One of my clients, a fitness coach running ads across Facebook, Google, and TikTok, struggled with scaling beyond a $2,000 monthly budget. After switching to Pulsar:
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Their ROAS jumped by 50% within 30 days.
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Campaign management time dropped by 70%, freeing them to focus on content and coaching.
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Pulsar’s AI discovered new winning creatives and audience segments they hadn’t tested before.
This client’s story highlights the power of using an integrated, AI-driven tool designed specifically to manage Facebook, Google, and TikTok ads efficiently.
Who Benefits Most from These Multi-Platform Ad Management Tools?
The search intent behind looking for top tools to manage Facebook, Google, and TikTok ads usually belongs to:
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Solopreneurs managing their own marketing without dedicated teams.
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Small and medium businesses wanting to scale digital ads without hiring expensive agencies.
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Marketing agencies looking to reduce overhead and increase client performance.
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eCommerce brands selling on multiple platforms.
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Consultants and coaches running paid campaigns to attract clients.
No matter your business size, choosing the right tool can simplify your digital ad workflow and multiply your ROI.
Conclusion: Choose Smart Tools to Scale Ads with Confidence
Marketing platforms evolve rapidly, and manual ad management is no longer sustainable for competitive growth. To stay ahead, it’s crucial to invest in smart tools that unify, automate, and optimize campaigns across Facebook, Google, and TikTok.
Among the many options, Pulsar stands out for its AI-powered automation, user-friendly design, and proven results.
If you’re serious about scaling your ad campaigns without burnout, I highly recommend checking out Pulsar. Learn more in this comprehensive AdvertMate review and take your multi-platform ad management to the next level.
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